By Katie TerBeest —
As you commute through the La Crosse area, take a look at the billboard advertisements you see along the way. Is there a “Fairway” label directly underneath the billboard ad? Chances are that there is, as Fairway Outdoor Advertising is one of the nation’s largest out-of-home media companies with markets in the Midwest, Southeast and Southwest. The La Crosse office provides advertisers with billboard coverage in Wisconsin, northeast Iowa and southeast Minnesota.
When the La Crosse Fairway Outdoor Advertising group was in the market for a new regional office space, staying in La Crosse was a major priority.
Eric Krieghoff, general manager of the La Crosse location, explained that their former building downtown lacked adequate space for the area’s growing advertising needs, and the outdated warehouse didn’t showcase all that Fairway has to offer. “A facility goes a long way. We wanted an inspiring space, somewhere we could invite our clients to meet, uninterrupted. But we wanted to make sure to stay in La Crosse—be supportive of the local economy and community,” he said. In fact, a nautical theme, which features a rustic wooden pier with boat dock fixtures on the ceiling above the spacious conference room (among other interior details), ties our “Mighty Mississippi” River into the new Fairway facility’s design.
Krieghoff added, “What’s exciting about the space is that it’s indicative of what we’re trying to provide to our clients: attention to detail and inspiration. It’s reflective of who we are. We can serve more people, and we can serve them better.”
The La Crosse office, located conveniently right off Interstate 90 at 1329 Interchange Place, offers a full-service staff with a design team to assist clients in building and enhancing creative static and digital advertisements that will be displayed in La Crosse and the surrounding communities.
“It’s a very client-friendly environment. We’re very proud of this space,” Krieghoff said.
The Fairway Outdoor Advertising project was a design/build collaboration between Brickl Bros. and HSR Associates. For more information on Fairway Outdoor Advertising, visit them at www.fairwayoutdoor.com.
400 Brickl Road | West Salem, WI 54669 | (800) 658-9030 | BricklBros.com