By Todd Jensen — 

There’s something so real about living local;
About the people and the places where we live;
There’s a pride around here that’s been growing with the years;
And I know without a doubt I’m not alone;
Just look at all the reasons why we call this home.

Those are the opening lines from our Loving Living Local tribute. Less than 50 words embody just how we here at Fox 25/48 feel about our shared community.

WLAX Fox 25 has called southwestern Wisconsin home for 32 years. In 1986, our signal went on the air and it has been going strong ever since. In 1993, we expanded northward into the Chippewa Valley region with WEUX, channel 48. We now proudly serve the communities in a 14-county region and beyond. From Ladysmith in the north, to Prairie Du Chien in the south, to Winona in the west, and Tomah in the east, and everywhere in between … these are the communities in which we live. 

In fact, most of our 30+ staffers here at the station were born and raised right here. The cities we call home are La Crosse, Eau Claire, Stoddard, Cadott, La Crescent, Bangor, Holmen, Sparta, Onalaska and Mondovi … and there’s no place else any of us would rather be. 

“The Chippewa Valley is home …
I came here from Green Bay to attend college and haven’t left. It’s a great place to raise a family, work and play. Living local here is easy because of the community spirit and pride in Western Wisconsin.”

Marty H.
Fox 25/48, account executive

“As someone who was born and raised in La Crosse, hearing ‘Loving Living Local’ really conjures up a sense of pride. I’ve seen La Crosse and the surrounding area grow over the years, and as much as far-away places may call to me with the promise of greener grasses, La Crosse is my home. Everyone and everything that I need is here.”

Jennifer H.
Fox 25/48, digital specialist

We live here because we love the people, places, events, spirit and culture in the region. From the Coulee Region to the Chippewa Valley, you’ll find us featuring our communities in our “County by County” series—most recently covering Chippewa County. We are proud to support our communities at many local events throughout the year, such as Artspire, Oktoberfest, and Youth Outdoor Fest, as well as through several community-involved organizations, including The Hunger Task Force, the Gateway Area Council Boy Scouts, and Junior Achievement to name a few.

Recently, our award-winning creative team here at the station celebrated this legacy of living local by taking that love and mixing in music and video-storytelling to produce a two-minute video dedicated to YOU and the places we love! To see it, visit

Oh, and one more thing! What do you love about living local?

FOX 25 48