By Pat McKnight  

The basic concept behind the La Crosse Wellness Center is that the journey to health and well-being “is more than a sweaty workout.” Dawn Cimperman, LWC’s sales and marketing director, describes the center as “a one-stop shop for wellness.”

Located southwest of Valley View Mall off State Highway 16, the center houses Heavenly Crossroads Salon and Spa; M.Y. Life Health Center, chiropractic, nutrition testing and massage services; Snap Fitness, strength, agility and endurance training with 24/7 access; CrossFit UDX, strength and conditioning coaching; and Dynamic Performance and Therapy, physical therapy and workshops.

How long has the La Crosse Wellness Center been providing fitness and wellness services to the La Crosse area through its partner businesses?

La Crosse Wellness Center was the brainchild of Kara Schuster and it just turned 3 years old in October. 

What makes LWC different from other fitness centers?

We encourage a holistic approach. While the businesses in the center are separate, we try to work with clients or patients to provide holistic wellness programs. We want to make connections with clients; we try to make it feel like home when the person walks in.

What would you say makes the programs and instructors at LWC exceptional?

All instructors are certified as personal trainers and in group fitness. We have dietary students from Viterbo University and exercise science students from UW-La Crosse come in to work with clients. Partnering with the college students makes the programs we offer a community-involved service.

Who can benefit from the services offered by LWC’s partner businesses?

The partner businesses offer programs and classes for individuals, groups and corporate clients. A lot of children’s programming is picking up. We are also offering adaptive classes to children of all abilities; the camps and programs are all-inclusive.

What other services will LWC offer those looking to improve their health and well-being?

We offer metabolic testing and heart rate zone training. The training helps clients know whether they are meeting their fitness goals. There’s free screening for physical therapy. We also have adult leagues in soccer and flag football as well as batting cages and a fieldhouse. There’s limited space in La Crosse for the public who want to use such facilities. 

What classes or programs at the wellness center can people take advantage of during the upcoming holiday season in the areas of stress reduction, New Year’s resolutions concerning health goals, and holiday gifts for wellness or other services?

Looking toward the holiday season and the New Year, LWC will be offering membership specials of a dollar a day to new and terminated members. To encourage the buddy system, members can add a friend to their membership for $15 a month. LWC will be offering other specials in personal training as well as discounts in tanning and sauna. Watch for new group training programs rolling out mid-November and fit-kits with goodies to start off the New Year that are great for stocking stuffers.

For more information about the La Crosse Wellness Center’s offerings, visit or call (608) 781-7627.